A new grammar of visual design – Entrevista com Gunther Kress
نویسندگان
چکیده
منابع مشابه
Moving multimodality beyond the binaries: A response to Gunther Kress’ “Gains and Losses”
This response to Kress agrees that it is vital to identify gains and losses afforded by changing media but questions his reliance on binaries and periodization. It suggests a return to James Gibson’s affordances; more precise analysis of semiotic objects; and sociohistoric theories that link semiotic artifacts, individual development, and social practice. © 2004 Elsevier Inc. All rights reserved.
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Gunther Stent
nervous system is choosing highly valued options, a rational maneuver; but the valuation on the drugassociated cues is pathologically high. So loosely, one might see this as a diminished will — a lowered capacity to choose behavioral options not leading to drugs, but resulting from bad valuations of cues associated with drugs. The mechanisms that make the choice conditioned on the valuation app...
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ژورنال
عنوان ژورنال: Comunicação e Sociedade
سال: 2005
ISSN: 2183-3575,1645-2089
DOI: 10.17231/comsoc.8(2005).1202